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Social Grow

Social Grow is dedicated to social media operation and growth. It covers nine major social media platforms and leverages Miaozhen’s extensive big data and AI algorithm capabilities. It provides clients with a comprehensive KOL advertising and operation service, from pre-selection and optimization to in-flight traffic operation and post-campaign evaluation. Social Grow consists of four modules: Competitive Analysis, Content Engine, KOL Selection, and Campaign Monitoring.

Why Social Grow?

Robust Commercialized KOL Database: Comprehensive coverage of mainstream social media platforms.

Rich Evaluation Metrics: Including rate card, effective followers/interactions, sentiment comments, negative comments, and performance in collaborations.

Highlights

Industry Investment Trends: Gain insights into industry KOL investment trends and top brand investments through data on platform investment distribution, KOL tier investment distribution, brand investment rankings, and brand investment proportions.

Competitor Investment Analysis: Understand competitor investment dynamics through data on competitor advertising performance, competitor investment proportions, month-on-month growth in competitor investment amounts, and competitor investment platform distribution. This information helps in formulating effective advertising strategies.

Trending Content Rankings: Analyze consumer-discussed content on Xiaohongshu based on industry/category/brand/content type (posts/comments). Identify emerging, niche, and popular content to timely align campaigns and capture traffic. This helps in determining the direction of campaign themes.

Xiaohongshu Dominance Rate Calculation: Dominance rate reflects a brand’s presence in search results for specific keywords. It represents the proportion of a brand’s content (12-20 posts) that appears within the top 3-5 screens after users search for those keywords. A higher dominance rate increases the chances of consumers associating keywords with the brand, achieving top-of-mind awareness.

Trending KOL Lists: Select influencers based on criteria such as persona, industry tags, interest tags, target audience, and more. Quickly identify rising stars (KOC) with high cost-effectiveness based on follower growth rate and interaction rate. Easily access relevant information about influencers.

Customized KOL Selection: Focus on content density and category dominance to select influencers with a greater impact in the category. This helps in quickly establishing category dominance and occupying consumers’ minds.

Boosting Reminders: Continuously monitor campaign posts and select high-quality content for boosting, extending the lifecycle of engaging content.

Sentiment Comment/Negative Feedback Analysis: Utilize the capabilities of large-scale models to quickly analyze authentic consumer feedback, identify negative comments, and evaluate the effectiveness of content seeding.

Performance Evaluation: Rapidly assess the real performance of influencer collaborations.

Social Grow

Why Social Grow?

Highlights

Competitive Analysis: Gain Insights into Industry Strategies

Content Engine: Uncover Popular Trending Topics

KOL Selection: Evaluating Fit and Effectiveness of Influencers

Campaign Monitoring and Effectiveness Evaluation