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Babycare

Comprehensive consumer data management track and manage the entire consumer journey, identifying key decision points. Accumulate and analyze consumer data to create trackable marketing strategies and management systems. Enhance multi-channel brand engagement, driving growth from both new and existing customers.

Pain Points

Single Marketing Model

Due to size and budget constraints, mother and baby organizations struggle to drive traffic through massive exposure. Common marketing strategies often lack sustained innovation, making it difficult to achieve synergy.

High Consumer Attrition

Mother and baby products have short consumption cycles, leading to frequent user attrition for brands.

Lack of Data Insights

Insufficient tools for driving traffic and identifying potential customers. Historical data is not retained or used, hindering consumer identification across different cycles.

Tailored Solution

Utilize the marketing cloud product suite to build an advertising communication mechanism and system tailored to precise mother and baby audiences.

?Target Audience Selection: Use tagging systems to select and target specific audiences.

?Programmatic Control: Employ programmatic tools to manage audience targeting, frequency, and content for precise outreach.

?Lookalike Audience Expansion: Expand reach by targeting lookalike audiences.
?High-Value Audience Identification: Identify high-value audiences and target them programmatically or through owned touchpoints.
?Personalized Content Recommendations.
?Ongoing Engagement: Encourage existing customers to join membership programs or follow brand accounts, establishing continuous communication channels.

Utilize the marketing cloud product suite to construct a powerful membership system, integrating public and private domains with a focus on digital consumer operations.

?Member Recruitment: Expand the potential customer base through multi-channel member recruitment.
?Member Nurturing: Send personalized content via WeChat to nurture members.
?Purchase Conversion: Stimulate consumer conversion through various promotional activities.
?Word-of-Mouth Marketing: Identify loyal customers and encourage word-of-mouth promotion.
?Offline Sales Operations: Enhance consumer engagement with smart sales assistants.

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