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Admonitor OOH

Admonitor OOH is a comprehensive media monitoring solution for outdoor advertising. It provides manual monitoring and digital screen monitoring solutions based on the specific needs and media formats of advertisers, generating monitoring reports.

Why AdmonitorOOH?

All-in-One Digital Monitoring: Monitor outdoor advertising in a comprehensive and digital manner.

Multiple Integration Options for Digital Monitoring: Achieve digital monitoring through various integration methods.

Comprehensive Media Monitoring: Monitor outdoor advertising across various media platforms.

Highlights

All-in-One Digital Monitoring, Real-Time Viewing of Monitoring Data

  • Enhanced Efficiency and Accuracy: Applying internet advertising monitoring expertise to digital outdoor advertising monitoring, ensuring higher efficiency and accuracy. Real-time viewing of monitoring data allows for seamless adaptation to changes in advertising placements. Reports can be downloaded on a daily or weekly basis, and dimension metrics can be customized according to client needs.

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  • Tailored Monitoring Solutions: Offering multiple monitoring solutions designed for different offline scenarios. SDK (Software Development Kit): Utilize MiaoZhen’s embedded SDK in screens to automatically obtain monitoring data. API: Retrieve monitoring data through C2S (Client-to-Server) or S2S (Server-to-Server) methods. Customized Solutions: Provide support for tailored solutions to meet the requirements of special media scenarios.

Comprehensive Coverage of Outdoor Media Types

  • APP Monitoring: Covers all traditional media with added photo watermarks containing geolocation, time, and device information. Utilizes MiaoZhen’s image recognition technology for auditing, third-party watermarks, anti-counterfeiting, and cheat prevention. Offers fast image recognition technology for efficient auditing.

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  • Radiobuy: Utilizes voiceprint (V-DNA) intelligent recognition technology to accurately and extensively analyze and collect data from audio media. Employs a vast audio cloud storage platform for 365 days, with 24/7 storage of all audio content, enabling quick monitoring and reflecting real-time industry and market dynamics. Real-time monitoring technology is integrated with WeChat platform for convenient and efficient access.

Outdoor Advertising Audience Measurement, Scientific Evaluation of Audience Reach

  • Pre-Buy Campaign Planning & Post-Buy Audience Measurement: Selection of outdoor advertising locations based on foot traffic and audience demographics. Reach estimation (UV, frequency, and the correlation with ad duration). Measurement of audience reach for single-screen/multi-screen/rotating ads (traffic, UV, frequency, TA%).

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  • Cross-Media Reach Assessment: Utilizes LBS (Location-Based Services) big data and the unique OTC (Opportunity To Contact) model to estimate outdoor ad exposure and audience reach.

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  • Ad-to-Visits: Analyzes the impact of various media types on driving in-store or in-exhibition visits, evaluates the effectiveness of online and offline ads in driving store visits, explores the audience attributes of in-store consumers, and examines the conversion of visits under different media channels.

信息填寫

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